Are you someone who wants to earn money from blogs but does not know how to do so? Well, we have got you covered. Now, with this article, you can learn about everything about Google AdSense in a very time-saving and user-friendly manner. 

Keep reading to know more!

How does Google AdSense Works?

If you are a publisher, you are just a few steps away from making good money with AdSense. The first stuff you have to do is create blogs aligning with the preferences of your audience on your site. The next step is to get the AdSense account approved.

Then the next step is to use AdSense WordPress plugins to add few code lines. Then these ads are purchased by advertisers who intend to promote their products or services. However, the amount that you will earn is not consistent; it varies. It is because the payments are not always the same, and advertisers pay varying prices for different advertisements.

Why is Google AdSense the best?

There are undoubtedly many other advertisement networks similar to Google AdSense, like PropellerAds, Media.net, Amazon advertising, and so on. Yet, none can compete with the authenticity of Google. In other advertising platforms, there is always a question of delayed payments or not no payment at all.

On the other hand, we know that Google has a very high value for its reputation and customer trust. Also, there is always transparency in payment. Therefore, monetizing websites highly prioritize and recommend Google AdSense. Thus, you can get a recurring income, and even if you attach more than one ad to your blog, your blog quality does not diminish.

Another huge perk of using Google AdSense is its high CTR rates, which are the highest in the market. But there is a catch. It isn’t quite so simple to get approval for Blogs in Google AdSense. This is because Google imposed strict security guidelines and protocols that are to be adhered to, for getting approved. Many successful bloggers have found the task of getting approval exceedingly challenging, despite following all stated guidelines.

How to create an AdSense account?

AdSense is a platform that is very popular among professional bloggers. However, if you are a blogger and have not heard of Google AdSense, it is high time for you to make an account.

To make the process easy to understand and implement, I will provide a step-by-step guide to opening an AdSense account.

Criteria for signing up for an AdSense account:

1. The primary requirement for opening an AdSense account is a website. So, make sure to have one.
2. Only those who are in their 18 years and above are eligible to open an AdSense account. Otherwise, it is mandatory to have permission from the legal guardian.

If you have fulfilled all the criteria mentioned above, you are eligible to open an AdSense account. The steps are as follows:

1. Sign up – Open the sign-up page for AdSense. Here, you will find two options. You can either create a different Google account or just log in to your existing account.

Pro Tip- Signing up with Domain-specific mail ids in Google AdSense increases the chances of getting approved.

2. Fill out Website Information – This is a simple process. All you need to do is provide the name of your website (don’t forget to use ‘HTTPS://’ before the name of your website and then select the language of your content.)
3. After you provide your website information, you will need to provide more information to verify your authenticity (Google is very strict about the authenticity of the provided information). In this section, you will have to specify your name, nationality, time zone, address, and the type of account that you use (whether it is a business or an Individual account).

Pro Tip – Two things that you will have to be very careful about are:

• Your name should match the name of your bank account.
• For some nationalities, you cannot re-select your country in case of any mistake. 

 

4. Accept AdSense policies and guidelines – In this step, you will have to accept customer policies laid down by Google AdSense that state that you will not click on the Google Ads that you are serving. Certify that you understand all AdSense policies that you’re signing up to, and ultimately, that you do not by any means hold another AdSense account under your name.
5. Use Gmail to log in.
6. After you have successfully logged into your AdSense account, you will have to add AdSense codes to your blogs. Next, Google will verify your application one more time and activate your account with a secret AdSense pin which will be sent to you by the Team.

Also, your geographical location is a major deciding factor of how much time will be required to complete all of these steps. Mostly, it takes around one to two months. 

7. After successful completion of all the above-mentioned steps, you will have to fulfil these last two requirements to ensure that you get paid:

l Firstly, you have to submit your tax-related information. You will also have to fill out a tax application specifying how you are planning to conduct your business.

l Provide the secret pin sent to you.

8. Ultimately, to receive payment, your AdSense account has to reach the threshold of $100.

How to get approved?

As we know that Google has extremely strict community standards and policies, not all blogs get verified in AdSense. Therefore, if you want your blog to get accepted in this Advertising platform, you must keep these things in mind.

1. Are you ready Blog-wise?

The most essential stuff to keep in mind while applying to AdSense is whether you are ready with a blog. Often, Beginners who are new to blogging make the mistake of signing up to AdSense without prior information. It is perhaps the most important reason leading to the rejection of candidates.

When you apply to AdSense, you have to have ready blogs that comply with all guidelines laid by AdSense. Google AdSense is very strict in scrutinizing all blogs. They use a crawler to scan through all the content on your website to assert its authenticity and verify if it is worthy of being accepted.

Sometimes new bloggers take on complex topics and themes as the subject matter of their content and are not able to deliver qualitative content. Therefore, it would be more advisable for amateurs in blogging to take up the more straightforward subject matter for their blogs as skills take time to develop.

Ultimately, if your blogs have high-quality content and are SEO optimized, there is an excellent possibility for your blogs to be approved.

2. Develop content that is high in Quality

There are a few things that you have to keep in mind to develop high-quality blog content.

They are:

• Your blog should be free from plagiarism. That is, your blog should be your brainchild. If there is any evidence of plagiarism, there is no chance that Google AdSense will approve your account. Google takes copyright issues very seriously, and indulging in plagiarism might lead to your account getting banned.
• Secondly, Your blogs should have a maximum of 800 to 900 words. People nowadays do not have the time or patience to go through 1000 word articles. So, the shorter, informative, and innovative your blogs, the more user attention they get.
• Make sure that your blogs are relevant to the times and the prevalent trends. If you are trying to target a specific category in the audience, make sure that you tune your blogs with their preferences.
• Also, One single blog is not sufficient to get approval for your AdSense account. So be sure to have a minimum of 20 SEO-optimized, high-quality blogs ready before applying for an AdSense account.

3. Make sure that your blog is a Root Domain 

Many people do not realize the difference between a subdomain and a Root Domain though it is a big reason for getting rejected by AdSense. Sub-domains are unsuitable for SEO, and hence they are not given much priority by Google AdSense. Therefore, if you want your blog to receive acceptance from AdSense, always use a Root Domain.

4. Use Royalty-free images

Images help in keeping the attention of the users. So, to ensure that your blogs are interesting, it is almost like an unspoken rule that you use royalty-free images in your article. (Free royalty images refer to copyrighted images). If the blog images you use are not royalty-free, i.e., they are owned by somebody else, Google AdSense will never approve your blog.

Many bloggers are unaware of this fact. They use whatever images they find on the internet that fit the context of their blogs. This, therefore, leads to the rejection of good quality blogs and also the banning of sites.

Those who are unaware of how they can find royalty-free blog images on Google can follow this simple step-by-step process:

• The first step to finding royalty-free images on Google is to open Google image search and enter proper keywords.
• Click on the option of ‘Search Tools’ that is present in the options (farthest right) provided below the search bar and then click on ‘Usage Rights’.
• In the drop-down menu that you get from the ‘Usage Rights’, select the option of ‘Labeled for reuse with modification’ or ‘Labeled for reuse.
• Ultimately, you will find many pictures under this filtered criteria. But Google does not guarantee whether the images are for public free-use or licensed. Therefore, it is very significant to manually go through the licensing of each selected image via the image description and details. For safe practice, it is better to give credit to the owner of any used image. It is done by providing the image source.

The use of images makes a blog more alluring. For example, if you are looking for a blog on a particular food recipe, you will be more drawn to that blog that has used several mouth-watering images to describe the process in which the food is prepared. Such is the power of images.

6. Invest in a Good Host 

A good Host is a game-changer for any blogger planning to open an account on an advertising platform like Google AdSense. If you are a beginner in blogging and have no idea what Hosting is. Well, it is pretty simple. Just like computers don’t work without the Cpu, Websites are inoperable with hosting.

Many companies provide web hosting services with various technologies to optimize websites to be viewed easily on the internet. The data of the sites get stored in special devices known as ‘Servers’.

AdSense is more likely to accept a site with good server uptime and speed, and this can be ensured by a good web hosting service.

7. Privacy Policy, Contact, and about pages are Mandatory

Google AdSense has declared that an About section, contact, and privacy policy pages are mandatory. It is for Google to keep a check on the authenticity of the Advertising platform. Therefore, to get approval for your account in Google AdSense, you have to keep these three things on your site, along with your blogs.

The contact information enables users to directly contact site owners through the information provided on the site. While the ‘About’ section helps the users in knowing more about the site. Also, these data are exceedingly crucial for Google to verify the authenticity of your site. It is because Google is very specific about user trust.

However, the privacy policy page that is also mandatory for getting approval of your AdSense account can be developed with several free tools present on the internet. For instance, TermsFeed, GetTerms, PrivacyPolicy.com, and Privacy Policy Generator.

8. SEO optimization of Blog content 

SEO is the key to the success of any blog and is of utmost importance in the virtual marketing of a site. If you know how SEO works for a site, then you must also be aware of how it increases the site’s traffic and views with successful implementation.

However, if you are a beginner in the field of blogging, there are certain things that you have to be kept in mind while optimizing your articles with SEO, and they are:

• Keywords – Selection of keywords is very important. Keywords should be specific to the target audience, popular, and in-trend. It is crucial for increasing the organic traffic of your site. Therefore, keywords should be well-researched so that they are the most searched words concerning the topic.
• Where to place the keywords – Apart from optimizing the body of the blog content with well-researched keywords, the title, subtitle, and headings should also contain the keywords.
• Use internal links – Internal links are those which are given in the content of the blogs. These links connect one page of the site with another. This way, the time spent by the user increases and, the site’s rank improves.
• Legibility – Blog content should be legible. It should be brief, crisp, and interesting enough to hold the capacity of the user. Plagiarized content is easily detectable by crawlers. Hence, there should be no use of plagiarized content in the blog.

If you keep these points in mind while applying for your account on Google AdSense, there is a very high probability of your approval. But even if you cannot get through, Don’t you worry. We have got your back. 

Still not getting approval?

1. Change your G-mail id

Sometimes, there is no reason by which you can explain the rejection of your application. Therefore, rather than trying by that particular mail id, it might be beneficial if you use a different G-mail id.

2. Your website is still a new one

When new websites get rejected for AdSense, the reason is pretty straightforward. Google does not trust newly developed websites. This is probably because if your website is not even 6 months old, Accepting your account will benefit neither you nor Google.

3. You have been banned before

If AdSense had banned your account once, your account would automatically be rejected no matter how many times you try to create an AdSense account. If this is the case, you have to get in touch with the customer support of AdSense.

But if your account had been banned before, it means you have violated the guidelines and policies of AdSense. In that case, the chances of your approval are very slim.

What can get your account banned

Often, beginners in blogging do not fully understand the implications of all the policies charted out by Google AdSense and resort to shortcuts for faster results. However, if one does not comply with the policies of Google AdSense, there is no doubt that they will get rejected.

1. Unsupported Language types

The AdSense platform has not been developed to support all kinds of Languages. So, if your blogs have languages that do not qualify per the terms of AdSense, your application will get cancelled. Also, if you are a verified account holder, be informed about what languages are allowed by AdSense. If any of your blogs are multi-lingual, and the language used isn’t permitted by AdSense, your site might be disabled as this is a violation of AdSense policies.

2. Promoting Ads via mail

Many bloggers have tried to promote their advertisements via email and have obtained successful results. But the fact is if Google finds out about this kind of Ad promotion, your account might get banned.

3. Ad Placement

One very significant factor is the placement of your Ads. Never place your Ads in a way that it appears like you are forcing your viewers to click on them. This would be considered a violation of AdSense policies and result in Account disability.

4. Advertisement Labels

Publishers have often tried to use cheap tricks to lure users by labelling their Ads with captions like “hot models”. Google AdSense finds these tricks as a violation of their policies and community standards. Thus, banning violators from the platform.

5. Paid Traffic

Many bloggers try to take the easy way out by opting for paid traffic. Well, paid traffic might increase views on your blogs immediately, but Google is specific in its process of scrutinization. Therefore, if they find any unlawful activity on your part, they will ban your site.

6. Promotion of illegal sites

If your blog site promotes other unauthorized sites (pirated content, keygen, cracks, or pornographic content) by providing links to those sites on your blog pages. Google will find out. Google AdSense uses a crawler to scan through all blog posts on your site. So, there is no way that you could get away with this sort of malpractice.

7. Malpractices to increase traffic 

Some bloggers have tried to increase views on their blogs by asking their friends and acquaintances to click on their blog ads on Google AdSense. Well, don’t try it because Google keeps track of every action on your site. So, if they find out, your site will be permanently banned.

8. Manipulating the AdSense code

Altering or manipulating the AdSense code is held as malpractice and a violation of Google AdSense’s policies. In addition, it might lead to the account being with-held, disabled, or even banned.

Strategies to boost your AdSense Revenue

Now that we have discussed at length about the proper ways of using Google AdSense. Let’s talk about the strategies you can adopt to increase your income in AdSense after being successfully approved. In AdSense advertising, User Traffic is not the only determining factor of your income. There are other factors as well. For instance, your ad type, placement, source of traffic, and AdSense CPC.

With all of these in mind, let us proceed and find out the latest AdSense interfaces which are user-friendly and super effective. 

1. Ad Size and Placement:

   Yes, of course, it matters!

As simple as it sounds, this is one of the most hectic tasks in making your page ready. However, it is also the most significant factor in deciding the CTR of your page.

A few things to be remembered while manually optimizing your page:

• l Keeping AdSense ads adjacent to or above the fold, as it performs better than ads placed below the fold.
• l Try to bring uniformity by blending your ads per your site design and look.
• l There is a misconception that link-based ads do not perform as well as banner ads. However, this is false. Properly optimized link-based ads, when placed in the right areas, can help increase your CTR.
• l Use AdSense heatmap to decide the themes and designs for your site.
• l Ultimately, some AdSense sizes that have been statistically proven work are 336*280, 300*250, 728*90, 160*600.

2. Find your Traffic source 

You will know that your strategies are working when your AdSense ads drive a lot of traffic from the search engines. However, if you find that your site is getting a good number of user visits but very low CPC and income, your traffic source isn’t working. When your content is directed towards a specific audience but is not getting enough visits from your targeted audience, you need to change your game plan.

3. Search feature in AdSense

As AdSense gives you the chance to monetize your site with different ad types, you should take full advantage of it. The Search feature in AdSense not only helps in monetizing your site but also in user navigation.

4. Use Images Wisely:

Using images in Ads helps in increasing user interaction with the site. However, images should be wisely used. Using excessive images might block an ad type, which decreases not only the competitiveness of the ad but also the CPM.

5. Increase the Relevancy of your Ads

The functioning of AdSense relies primarily on your content, including all kinds of headings, titles, and subtitles. So the ad needs to be in sync with the body of your content.

AdSense has recently added a new technique to improve its interface: AdSense Section Targeting. With the help of this technique, you’ll be able to add two code lines above and below your content to increase the relevancy of the ad with your content.

6. Ads images between your blog posts

No doubt, using image ads enhances the user experience of your blog posts. The best way to place your images is in between the blog. The image ads should be sized 460*60. There is no limitation to adding images, but it is advisable to use a maximum of 10 images in your blog.

Also, do keep in mind that there should be appropriate space between the ads and your content. Failure to adhere to this point would result in a violation of AdSense policies.

7. Learn to Blacklist 

Wondering why your revenue rate is low despite trying everything? Well, you haven’t tried everything yet. Frequently, certain advertisers pay a very meagre amount per click. So, to avoid these kinds of advertisers, you can just block them. There are sites where you can find these low-paying black-listed sites, or you can create your list of black-listed sites. Just so you know, you can also block ads of your competitors from being displayed on your site.

8. AdSense for YouTube

If you create video content for YouTube and are looking for ways to monetize your videos, AdSense is the perfect place for you. In AdSense, you will get a platform for monetizing your videos. In addition, high-quality videos on AdSense increase the rate of revenue earned.

9. Use Ezoic 

This one is only for those who are getting 20,000 plus views monthly on their pages.

Correctly placing of Ads is very important. You already know by now that misplacement of Ads might lead to an account ban. Along with that, another challenging factor is the Ad size. Therefore, manually placing and optimizing these two things becomes a difficult task even for experienced AdSense Bloggers. This is where Ezoic comes into the picture.

Ezoic is a free Artificial intelligence tool operable by all bloggers with more than 20,000 monthly page views. The configuration of this service can be done with the help of your AdSense account manager. Once your configuration is complete, This tool will help find unique ways to optimize your Ads as per user satisfaction. This helps in creating content which the users will like, and therefore help in boosting your income.

Also, as the tool optimizes your entire page, using this tool will help in the Search Engine ranking of your page as well.

Conclusion

The most important factor affecting the performance of your content is your willingness to learn and experiment. There are millions of ways with which you can make your site more exciting and gripping. So keep your creative juices flowing and experiment in new and innovative ways.

FAQs

1. What is an AdSense CPC?

Ans. CPC stands for Cost per Click. In simple words, it refers to the revenue model used by websites to calculate the income generated from advertisers. It depends on the number of clicks the ads get from the users visiting the site.

2. How much money can I earn from Google AdSense?

Ans. Google AdSense is one of the highest-paying advertising platforms. But the income generated from Google AdSense is very subjective as it depends on different factors like blog optimization, placement of blogs, and most importantly, blog performance. Therefore, there is no definite way of asserting how much one can earn from Google AdSense.

3. When does AdSense generate the payment?

Ans. The AdSense payment process takes place monthly, and the money is usually transferred between the 21st and 26th of every month.

4. Does AdSense pay differently in different countries?

Ans. AdSense conversion rates are high in Canada and other parts of America, in contrast to the South Asian countries. This conversion rate is the ultimate deciding factor of one’s income.